#AerieREAL Showing Women as Themselves

Personally I don't really shop at the brand Aerie, but I do like the things that they sell. Aerie is a sub-brand of the larger brand American Eagle, which sells predominately denim, as well as other trendy items and basics. Aerie focuses on intimates and personal care products for women. The most recently Aerie has made their campaign #AerieREAL which is all about no retouching and loving your real, unique body. All the models have are in healthy shape, have cellulite, have stretch marks, etc. I love anything body positive so I think that this is a great that this huge company has this as their campaign. The way the images are portrayed are in a very fun and summery and has the vibe of wanted to confidently walk on a beach; Which is something a lot of women aren't comfortable with. They filmed video clips of each of their models for their website taking the "real" aspect a step further. Usually in ad campaigns the models seem inaccessible and just too different from who we are as the consumer. One of their models that helped to kick off the campaign is the actress Emma Roberts, known best for her tween movies and more recently the TV shows American Horror Story and Scream Queens. By using Emma Roberts they can gain more of an audience while also showing people that celebrities have the same "flaws" that we all have. 

“Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws,” says Emma Roberts. “I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool.”