All fashion shows range in price depending on location, size, designers, and the models walking. Even when focusing on just one, like New York Fashion Week, it is still difficult to say the exact prices. Many of the people involved don't talk about it: you wouldn't want to ruin the illusion fashion weeks tend to create. The website "Fashionista" pulled together all the data from various insiders for an article. What they discovered was that a venue can range anywhere from $15,000 to $60,000. The $60,000 space is the infamous Lincoln Center, but still venues could be less if a designer choses to have either a more "low key" showing or somewhere not as renown. While some designers style their items on the models themselves or with their employees, others pay stylists to do it for them. Stylists can also range in prices depending on how much demand there is for them. Some ask for $8,000 a day (usually working for 10-14 days) while others can get $10,000 for their entire time working.
Models, probably one of the most important parts of a runway show, are another expense brands have to consider. As with everything else, models pay ranges depending on status and their agency. Some models can get paid in clothes, or from $150-$1,000. So a brand might steer away from big names to hire smaller or even independent models to save some money. For hair and makeup brands are usually sponsored for, so instead of paying $5,000-$15,000 they are receiving that much. Saving that much doesn't get a brand that far though because they also like to populate their front row with big name celebrities. According to fashionista, "The amount a celebrity can command depends on a mix of how famous they are, how much their photos how much their photos get picked up, how good a fit that celebrity is for the brand, and whether or not the celebrity is attending other shows." Celebrities usually ask for around $15,000-$100,000 for an appearance.
Below is a breakdown of costs that fashionista assembled, they totaled everything out to: $200,000. But then they quickly added that some brands can spend at least $1,000,000 for a show.
Below is a breakdown of costs that fashionista assembled, they totaled everything out to: $200,000. But then they quickly added that some brands can spend at least $1,000,000 for a show.
I like how you posted a break down chart of how much everything costs during New York Fashion Week. I cannot believe that a stylist costs about $8,000 a day! That is crazy! Celebrities getting paid for appearances in insane! Imagine getting paid to attend a party? Haha! Great post!
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